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Oct 12th, 2011 11:14
Brisbane Australia - Adshel reinstates safe gay sex campaign after homophobia backlash
Adshel reinstates safe gay sex campaign after homophobia backlash Outdoor company Adshel has backed down to a growing backlash against its decision to pull down billboards promoting safe sex after it was accused of homophobia. The company said... Click for More »
Jun 2nd, 2011 15:25
Billboard Boom
Billboard boom - from The Economist The future of out-of-home advertising is rosy, and digital ROADSIDE billboards, posters on buses and subway escalators, ads in airport terminals—a type of publicity known as out-of-home advertising—used to be... Click for More »
May 3rd, 2011 12:39
CBS Outdoor takes TfL to court
CBS Outdoor to take TfL to court over London Underground losses CBS Outdoor is preparing to challenge Transport for London (TfL) in the High Court, to claw back millions of pounds of lost revenue from the body that tenders the outdoor contract... Click for More »
May 3rd, 2011 12:38
EYE looks to LED
Eye looks to LEDs for back-lit panels Outdoor advertising agency Eye has announced it will adopt an LED lighting system for its back-lit panels installed in shopping centres across the USA, in a move to provide a more sustainable solution. So... Click for More »
May 2nd, 2011 12:40
Clear Channel Spain ----
Spain: Clear Channel to Install 20m² Digital Screen at Gavà Railway Station Clear Channel Spain has recently won the rights to deploy and market advertising sites on the trains and stations of Catalan train operator, Ferrocarrils de la... Click for More »
Apr 28th, 2011 12:41
CD - healthy profits
Maisie McCabe, 09 March 2011, 3:18pm JCDecaux reports healthy profits and eyes acquisitions JCDecaux has reported net income before tax of €248m (£213m) in 2010, close to three and a half times its net income during 2009, as its chairman eyes... Click for More »
Mar 17th, 2011 11:20
JCD reprots healthy profits
Maisie McCabe, 09 March 2011, 3:18p JCDecaux reports healthy profits and eyes acquisitions JCDecaux has reported net income before tax of €248m (£213m) in 2010, close to three and a half times its net income during 2009, as its chairman eyes... Click for More »
Mar 11th, 2011 15:30
OOH bosts Retail business
Report Shows How Out-of-Home Advertising Boosts Retail Business Results Share |published: 03/10/2011 To provide insight to retailers looking for new ways to revitalize 2011 sales, Clear Channel Outdoor Holdings Inc. has released a report... Click for More »
Mar 11th, 2011 12:18
JCD mulling bid for CBS
JCDecaux mulling bid for CBS Outdoor Tags: DOOH Advertising, Trends / Statistics 3/10/11 0 Comments 3ShareAccording to The Wall Street Journal, JCDecaux SA, the world's largest seller of outdoor advertising, said Wednesday that it's mulling a... Click for More »
Mar 11th, 2011 11:56
Global Study Finds Out of Home Advertising Offers Significant ROI
March 02, 2011 | Contact: Nicole Hayes (202) 833-5566 nhayes@oaaa.org For Immediate Release – March 2, 2011 Global Study Finds Out of Home Advertising Offers Significant ROI US Marketing Campaigns More Successful with Higher Proportions... Click for More »
Mar 8th, 2011 17:46
JCD switch off Trivisions
Maisie McCabe, 24 February 2011, 4:10pm JCDecaux switches off rotating billboards JCDecaux, the outdoor media owner, has scrapped Trivision, its rotating billboards, seven years after ad legend Trevor Beattie criticised them at the Cannes... Click for More »
Feb 28th, 2011 20:49
Piccadilly site available
Content Piccadilly Circus lights open to new brand as Sanyo exits By Daniel Farey-Jones, marketingmagazine.co.uk, 14 February 2011, 12:01AM One of the world's most iconic advertising sites is going up for grabs after Japanese electronics... Click for More »
Feb 15th, 2011 09:20
JCD Number one!
JCDecaux: number one Outdoor advertising company in the world 09 February 2011 Paris, 9 February 2011 – JCDecaux SA (Euronext Paris: DEC), announced today that it has become the largest outdoor advertising company in the world with revenues... Click for More »
Feb 10th, 2011 10:46
Indian OOH firms vie for awards
08 February, 2011 15:45 Indian OOH firms vie for awards; DSE names finalists by SCREENS.tv staff Outdoor and digital out-of-home companies in India are this month competing for the country’s first awards programme dedicated to the sector.... Click for More »
Feb 10th, 2011 10:44
OFT Reports
Maisie McCabe, 03 February 2011, 9:07am Rebates can 'distort' outdoor market, says OFT Rebates paid to specialist agencies by media owners have the potential to distort campaign bookings and increase prices, while long-term council contracts... Click for More »
Feb 8th, 2011 22:42
CBS Outdoor Agrees to $4 million Penalty For Illegal Supergraphic Signs
Legal Wars: CBS Outdoor Agrees to $4 million Penalty For Illegal Supergraphic Signs Past illegal supergraphic sign on building at 1025 N. Highland Ave. in Hollywood CBS Outdoor has agreed to pay the city of Los Angeles a total of $4,050,000... Click for More »
Feb 8th, 2011 08:18
Exterior Digital
The great outdoors: considerations for exterior digital signage By Camilla Corr 4 February 2011 Exterior digital signage is no longer confined to major urban sites such as New York's Times Square The recently conducted Europe on the Move... Click for More »
Feb 7th, 2011 10:43
Astral takes control of Montreal airport
30 January, 2011 18:39 by SCREENS.tv staff Canada’s Astral Out-of-Home has added a further 80 screens to its existing 100-strong network at Trudeau Airport in Montreal. It is understood to have taken over from Bell Canada the operation... Click for More »
Feb 6th, 2011 21:10
CBS Outdoor's tube screens promote themselves
30 January, 2011 19:05 CBS Outdoor’s Tube screens promote themselves by SCREENS.tv staff CBS Outdoor in the UK is running a new campaign aimed at media planners on its London digital out-of-home properties. Dubbed Maybe It’s Because I’m... Click for More »
Feb 6th, 2011 21:07
UK digital outdoor revenue breaks the £100m barrier
30 January, 2011 19:01 UK digital outdoor revenue breaks the £100m barrier by SCREENS.tv staff Digital outdoor advertising revenue in the UK passed £100m ($159m) for the first time in 2010, with 36 percent year-on-year growth signalling a... Click for More »
Feb 6th, 2011 21:04
OFT publishes UK OOH study
12/11 3 February 2011 The OFT has today published its market study into the outdoor advertising industry which has found that the sector is broadly competitive amongst both specialist buyers and media agencies. As part of the... Click for More »
Feb 4th, 2011 10:23
Why DOOH works better in big malls
Why DOOH works better in big malls 05 January, 2011 16:41 by Barnaby Page, editor Digital out-of-home advertising may work better in larger malls than in smaller ones because consumers are generally happier at the bigger destinations and... Click for More »
Jan 6th, 2011 11:33
MediaEquals appointed to create Olympic outdoor marketplace
MediaEquals appointed to create Olympic outdoor marketplace MediaEquals, the media trading services company, has been appointed to develop the online marketplace for advertisers wanting to buy outdoor sites during the London 2012 Olympic and... Click for More »
Jan 5th, 2011 16:55
Ayuda announces free OOH on line buying system
Ayuda Announces Free Online Buying System for Out-of-Home Industry Share |published: 11/11/2010 Ayuda Media Systems announced today that it is releasing a new online buying system for the out-of-home (OOH) industry that will make traditional... Click for More »
Nov 18th, 2010 13:15

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