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John Ellery On leaving the City of London School in 1963, John studied for 4 years to become a Chartered Surveyor – working in property management and sales. John joined the outdoor contractor London and Provincial in 1968 and trained in all aspects of the outdoor medium from billposting to back-lite development. L+P was at the forefront of the outdoor advertising industry at that time and led many Industry initiatives including uniting two Associations into one – developing an acceptable outdoor research programme, and starting a monitoring programme to ensure delivery. Specifically he was involved in the birth of the street furniture medium, developing acceptable designs and working with Local Authorities to integrate outdoor within modern town centre developments, and the street scene. L+P and Mills and Allen – being the two largest contractors formed a national sales and marketing operation in 1970 called British Posters. This included 8 other contractors of the day. John prepared and selected all the campaigns that BP presented. The MMC closed BP in 1981. In 1976 John was appointed Marketing Director of Smiths and Masons – bus advertising, and from there he was appointed Board Director of L+P Group and Adshel – a 50/50 company with More O'Ferrall in 1977. L+P was owned 48% by IPC – Reed Group and they purchased a further 3% to take control. Experiencing a lack of direction at that time John moved on. In 1981 he joined Dennis Sullivan at Portland – the major Outdoor buying Specialist, as Buying Director, but quickly progressed to Managing Director, and went on to develop the International division which was the first in the business. In 1995 Portland, then controlled by WPP, agreed to purchase Poster Publicity which would have provided a perfect fit of expertise Globally. At the last minute the deal failed. Due to this failure, John joined Poster Publicity in Jan 1996 to form the International Division and has succeeded in opening offices world-wide, providing a global network with 18 offices outside the UK, producing over half of the groups annual billings of US$400 million. PP opened their 19th office, in Sydney, early in 2005. PP and WPP formed a joint company, with Portland, called Kinetic Worldwide, to continue to develop the outdoor specialist function globally. Since 1st Jan 2006 John ceased his connection with the Company. On a personal note, John is 63 – born 29/12/1945. He is married to Lesley who he has known since 1952. They have 3 daughters – aged 37, 35 and 27. Lesley is a Croydon County President for the Guide Association which involves the whole family. On May 22nd 2005 they became Grandparents for the first time. Ella Rose will be 4 on May 22nd 2009. They enjoy travel – both at home and abroad – John has an interest in TVR's and enjoys visiting endurance races and participating in track days. He is a member of the Goodwood Road Racing Club. The family are also members of their local United Reformed Church where John is a serving Elder. John has attended that Church since 1951. Looking ahead, John wishes to stay involved in the business which he has been familiar with since he was born. His father Roy joined the Southampton and District Billposting Company in 1929, and he then moved to London in 1950 to take up a Board position with Walter Hills – the first Outdoor Specialist – which purchased its first poster campaign for Lever Bros in 1887! John is now an International OOH consultant, and is working from home; +44 20 8657 6278, mobile +44 7775 824312 In June 2005 John was appointed to the Board of FEPE International as Vice President and has recently taken on the role of Exectutive Director FEPE stands for the Federation Exteriure Publicite – OOH Association. The next Congress – 2009 will be in Sardinia at the beginning of June – see www.fepe.com FEPE celebrate their 50th year this year. He is also on the Board of the European Advertising Standards Alliance which promotes Self Regulation of Advertising legislation across Europe. EASA has just started a Global Alliance as well. Se www.easa-alliance.org In March 2007 he was appointed Principal Advisor to Laqshya Media – the number one OOH contractor in India, see www.laqshya.com Similarly he is appointed Principal Advisor to the bus shelter concessionaire Right Angle Media in Dubai – see www.rightangle.ae John is also a member of ESOMAR the European audience and market research body, and ESOMAR, with FEPE are heading up an International Group to establish Global Guidelines for OOH Research. See www.esomar.org
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